Thought Leadership: Any Asset. Any Environment
Written By: Magnus Almqvist, CEO, Exberry
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“The exchange of the future will be characterised by new revenue streams, streamlined operations, and a symbiotic network of ecosystem partners made possible by emerging digital shifts,” according to a recent report by Deloitte. The observation captures a fundamental shift taking place across global market infrastructure. Next-generation trading venues will be defined by their ability to support any asset, in any environment.
Digital assets, tokenised instruments, and fractional trading are transforming investor expectations. Markets must be ready for unpredictable surges in demand, from retail-led phenomena to new product innovations. How flexibly can operators adapt and capture emerging opportunities as they arise? That adaptability now forms the foundation upon which sustainable competitive advantage is built.
The challenge of legacy environments
Many established venues still operate on infrastructures that limit their ability to scale beyond traditional products or trading hours. Legacy platforms struggle to support 24/7 operation, complex onboarding, and integration with digital wallets. Older systems cannot handle fractional trading or segregate new products within different regulatory regimes.
These constraints create barriers to innovation precisely when market participants demand greater choice and accessibility. New entrants often build asset-agnostic venues from the ground up, but face hurdles around time-to-market, total cost of ownership, and demand volatility. The challenge is universal: how to balance the need for rapid innovation with operational robustness and regulatory compliance.
Deloitte notes that operators which automate non-trading operations and modernise their architectures gain efficiency, continuity, and the foundation for new revenue models. Building composable, modular systems has become a core measure of long-term market strength. Venues must transform their technology whilst maintaining the integrity and reliability that participants depend upon.
Building exchanges for any asset, any environment
Architect for adaptability
Modern, cloud-agnostic platforms provide the elasticity needed to align with fast-changing market conditions. SaaS-delivered trading systems allow operators to extend their product range across equities, futures, digital tokens, and other asset types without heavy redevelopment, transforming the economics of market expansion.
For example, a major Latin American exchange launched a digital subsidiary to trade cryptocurrency pairs and tokenised assets. Using a SaaS-based trading core in the public cloud, it scaled from sandbox to production in weeks, maintaining regulatory segregation while achieving enterprise-grade performance. Venues can move from rigid systems to dynamic, multi-asset environments that support innovation at speed.
Launching new markets rapidly without extensive investment fundamentally changes the risk profile of product development. Operators can test market appetite, respond to regulatory developments, and pivot operational focus with agility that would be impossible under traditional architectures.
Integrate through open APIs
As the Deloitte report notes, API-first design supports plug-and-play innovation across trading, clearing, and data ecosystems. Open integration layers enable seamless connectivity with third-party applications, wallets, and analytics tools, creating space for data-driven services and customer insight. The connectivity expands value propositions beyond pure execution services, while automated controls and faster onboarding reduce operational complexity in multi-tenant environments.
Venues can grow their value by fostering collaboration with fintechs, custodians, and data providers through open integration. The result is a richer ecosystem that serves diverse participant needs whilst maintaining centralised governance and oversight.
Prepare for volatility and scale intelligently
Market success increasingly depends on how effectively an exchange can respond to sudden shifts in trading volume or sentiment.
A leading digital-trading venue in the retail derivatives space demonstrates such capability. By dynamically scaling its systems during major sporting or geopolitical events, it can deploy additional resources in approximately 20 minutes, meeting spikes in trading demand while avoiding unnecessary cost during quieter periods. Traditional venues can apply similar principles to manage volume surges during market openings, closings, or key economic announcements.
Intelligent scaling reduces waste, ensures continuity, and supports the always-on customer experience that participants now expect. The ability to absorb volatility without degradation in service quality has become a competitive necessity rather than a technical nicety.
Enable regulatory flexibility by design
Multi-asset operations require seamless regulatory segregation, with the ability to manage distinct product categories under different supervisory frameworks. Cloud-based architectures with built-in data partitioning allow operators to isolate specific asset classes while maintaining shared operational oversight.
Structural agility allows innovation and oversight to move in parallel, accelerating market evolution without compromising compliance. Venues can operate multiple regulatory environments within a unified technology stack, reducing duplication whilst ensuring each market meets its specific obligations. The design principle supports both current requirements and future regulatory developments that may emerge as digital assets mature.
Building for the agile exchange era
What defines tomorrow’s winning venues? Those able to pivot quickly as new asset types, market models, and participant behaviours emerge. Cloud-delivered, asset-agnostic systems unite adaptability, scalability, and compliance within a single operating model, enabling operators to innovate confidently while maintaining the integrity regulators demand.
Markets that embrace openness, collaboration, and continuous evolution will shape the next generation of global trading. The decisions made now will determine which venues can serve participants across whatever asset classes and market structures develop over the coming years.
One truth is certain: the future belongs to the agile.
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