Prediction markets are accelerating a broader shift toward always-on, event-driven trading, placing fresh demands on how exchanges operate, particularly around live transparency and risk management.

Consider the trajectory. Monthly notional volumes grew from under $100 million in early 2024 to more than $13 billion by late 2025, underlining the speed at which venues are moving to support these emerging models. For exchange providers, this represents a defining commercial opportunity, and one that hinges on technology built for the operational reality of continuous markets.

Event-driven markets are changing trading expectations

Prediction markets allow participants to trade contracts linked to the outcomes of real-world events, from economic indicators to political developments and weather patterns. Their growth is redrawing the boundaries of market access and trading hours, particularly as platforms move toward near-continuous models.

Retail accessibility is broadening participation in parallel, with simplified contract structures and low entry points drawing engagement well beyond conventional audiences.

Regulation is catching up. In the US, recent developments have helped establish a clearer framework for event contracts, although ongoing legal challenges and jurisdictional disputes continue to shape the landscape.

Infrastructure requirements are becoming more demanding

Continuous trading introduces operational complexity that many legacy platforms were never designed to support. Margining, settlement, uptime and release cycles all become significantly harder to manage when the order book never closes.

Venues now require infrastructure that combines low-latency execution with integrated risk controls. Transparent order flow is equally essential for meeting participant expectations and regulatory obligations.

Auditability has emerged as a non-negotiable. Regulators expect clear oversight of trading activity and complete event lifecycle records, and without these foundations participant trust remains difficult to secure.

Speed of deployment matters too. As these markets scale, the ability to launch new contracts quickly stands as a meaningful differentiator for newer entrants.

How Exberry supports modern prediction markets

Exberry delivers purpose-built infrastructure designed for regulated, live event venues. The matching engine provides battle-tested support for binary and yes/no contracts, with frictionless integration for market makers and access to specialist surveillance partners. Collateralised execution and automated settlement protect positions from order entry through to resolution.

A cloud-agnostic SaaS model shortens deployment cycles and supports scalable growth as platforms expand.

Built-in traceability and live transparency help exchanges meet evolving regulatory expectations. API-first design rounds out the picture, enabling direct connectivity across the wider ecosystem.

Building for the next phase

Prediction markets are creating a new operational paradigm for exchanges and venue providers. It centres on continuous participation and event-driven liquidity, where instantaneous responsiveness now sets the baseline expectation.

As the sector matures, infrastructure choices will increasingly determine which firms can scale efficiently while sustaining regulatory confidence even as participant demand evolves. Those best positioned to lead will be building on technology purpose-designed for modern, always-on environments.

The opportunity is significant. Architectural commitments made today will determine who captures it.

Read the full thought leadership article, Prediction Markets: Built for What’s Next.