New Take on Trading Technology: How to Navigate the Cloud-Tech Arms Race
Written By: Guy Melamed
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We’re on the cusp of a new arms race. That is the description given to the phenomenon involving the world’s largest cloud service providers competing to invest into the largest financial exchanges. Last year, Microsoft announced an investment of £1.5 billion in London Stock Exchange Group (LSEG) to provide the exchange with data analytics, cloud infrastructure products, and custom Gen-AI models. Before this, Nasdaq partnered with Amazon Web Services to build the “next generation of cloud-enabled infrastructure” and Google invested $1 billion into CME Group.
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B3 Digitas, a subsidiary of Brazil’s national stock exchange B3, set out to build a cloud-
delivered, 24/7 crypto exchange aligned with Brazil’s emerging regulatory landscape.
B3 Digitas required a high-performance, cost-efficient trading solution that avoided the
complexity, expense and latency-sensitive architecture of traditional high-frequency
trading systems. The company selected Exberry’s modern SaaS-delivered trading
platform to power its matching engine and order book, enabling rapid development,
seamless onboarding and fast iteration cycles.

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Imagine a means to get to market faster, smoother and easier while saving money along the way? It may not be quite the beach but the prevailing weather for new markets is lovely here notes Fintech Pioneer, author and former exchange CEO Patrick L Young

How quickly can new markets be launched with modern exchange infrastructure?
Modern SaaS-based exchange infrastructure is compressing time to market from months or years to weeks or days. Explore timelines, risk factors, and what enables rapid exchange launches.